1-Page Summary 1-Page Book Summary of The One Thing
In The One Thing, real estate entrepreneur Gary Keller argues that the key to extraordinary success is focusing daily on the “One Thing” that will make the biggest difference in achieving your goal.
Keller, founder of the world’s largest real estate company Keller Williams, says that success comes from choosing and doing the right things sequentially, each connected to and building on the previous one, rather than doing a lot of disparate things, regardless of value, simultaneously. Extraordinary focus on One Thing each day is what leads to extraordinary success.
You start by thinking big—imagining extraordinary results—then narrowing your focus until you’re thinking small—that is, focusing on the most important thing you can do at the moment to help get you where you ultimately want to go. Focus on it exclusively, and when you complete it, move on to the next One Thing on your way to your goal.
The Domino Effect
When you prioritize so you’re focusing on the right thing at the moment, everything after that subsequently falls into place like a progression of dominoes.
Physicist Lorne Whitehead determined in 1983 that a single domino can bring down another domino that’s 50% bigger. Another physicist tested and confirmed this in 2001, using eight dominoes of plywood, each 50% larger than the one before. The first was two inches tall and the last one thirty-six inches tall.
When you pursue your goals by starting with the one, right thing, it leads to bigger things—you build energy in a geometric progression like Whitehead’s progressively larger dominoes. To keep doing the math:
- The tenth domino would be nearly as tall as NFL QB Payton Manning.
- The eighteenth would be comparable to the Leaning Tower of Pisa.
- The twenty-third would be taller than the Eiffel Tower.
- The thirty-first would surpass Mount Everest by 3,000 feet.
- The fifty-seventh would be comparable in height to the distance between earth and moon.
To achieve success, aim for the moon. Getting there is doable when you create a domino effect in your life.
Want your team to live The ONE Thing? Now you can download and print the six 18 in. Posters we have hanging in our office. Use these to share and teach the different concepts from The ONE Thing! Help you team focus on what matters most; Start weekly conversations about how you can live each area of the book. Optimize: (← Get Free Stuff + Free 2-Week Trial!) Optimize Coach: (← Join 2,000+ Optimizers from 70+ Countries. Home The ONE Thing. Author: Gary Keller. 1262 downloads 4979 Views 1MB Size Report. This content was uploaded by our users and we. Gary Keller (his Keller-Williams real estate is THE largest real estate company in the world-I bet that was a ONE Thing goal at some point!) shares his wisdom in this BRILLIANT book. The ONE Thing by Gary Keller is a must-read for anyone interested in productivity and personal improvement. This book clearly defines why productivity is the perfect vehicle for getting what you want an living an extraordinary life.
Success Is Sequential
Exceptional success, like a domino fall, is sequential, not something you achieve by multitasking or doing a lot of things simultaneously. You line up your priorities and focus on the first domino until you topple it. You begin with a linear process that becomes geometric; you build momentum as you do the first right thing, followed by the next and the next.
A wealthy person doesn’t become wealthy in a day; a champion athlete doesn’t start winning on day one. Money, skills, expertise, and accomplishments are built over time. Success builds on success, sequentially, as you move from One Thing to another until you reach the highest level possible.
Despite our potential for huge success, most of us believe a number of myths we’ve been taught about it, which keep us from focusing on One Thing:
Myth 1) Everything is equally important and we must do it all. We’re flooded with new information and input constantly. Everything feels urgent and important, so we try to do everything, using an ever-increasing to-do list that gives every item equal weight. However, without prioritization, it’s merely a “survival” list. All things are not equally important. Research shows that a minority of our effort (20%) produces the majority (80%) of our results, which means focusing on the few, highest-impact things is the key to creating extraordinary results.
Myth 2) Multitasking gets more done. Multitasking is a myth—our brains can’t focus on more than one thing at a time. What looks like multitasking is actually task-switching as our brains go back and forth between tasks. Rather than increasing our efficiency, this process is a huge time-waster. Researchers estimate that employees are interrupted every eleven minutes and spend a third of their day recovering from interruptions. It also takes longer to do things. Depending on the complexity of the task, switching can add 25% to 100% more time to completing it. You won’t succeed in your work or life unless you figure out what matters most in the moment and give it your undivided attention.
Myth 3) Only people with superhuman discipline succeed. Most people have all the discipline they need to succeed. Success isn’t a result of ongoing discipline. It results from applying discipline long enough for a new habit to stick and become automatic. When you exercise discipline, you’re training yourself to act in a certain way. When you do it long enough—research shows it takes 66 days to establish a habit—the new behavior becomes routine. You become successful when you’ve strategically applied discipline to the right thing—establishing a powerful new habit.
Myth 4) Willpower is unlimited. Willpower is like the battery power of your phone. As you draw on the available power, the supply diminishes. You make difficult challenges harder when you don’t reserve enough willpower to help you with them. Things that sap willpower include: resisting temptation,..
Gary Keller: The One Thing Summary
The lowdown:The One Thing by Gary Keller is like a to-do-list on steroids.
This book is a revelation that has spurned into a podcast and an online community. The One Thing is, in my opinion, the most important productivity book ever written (big call, I know).
I am the first to admit that I am a ONE thing fanboy. I bought the book, the audiobook, listened to the podcast and was a member of the online community for a while.
The reason being is that it works.
When Arthur Guinness set up his first brewery, he signed a 9,000 year lease on the building. Before J.K Rowling had even written a page, she already envisioned a seven-book series.
The lesson: To achieve extraordinary results you have the think big, then act small to achieve them.
By thinking big and having a big audacious goal you wish to achieve someday, you can engineer your steps to get there. You only spin your wheels or tread water when you don’t have a long-term plan. However, you need the skills in order to take a large ‘reach-for-the-moon’ goal and turn it into actionable steps.
The three key lessons from The One Thing are:
- Reverse-engineer your goals
- The focusing question
- The secret to discipline is creating habits
Lesson One: Reverse-engineer your goals
Reverse-engineering your goals is not a method unique to The One Thing. In fact, many self-help books and productivity books give a similar point.
However, like the guitarist from Spinal Tap, The One Thing turns it up to eleven.
To milk the comparison feven further, the other reverse-engineering principles are like the drummer from Spinal Tap…. easily replaceable.
Okay, that’s enough of Spinal Tap. After all, there’s a fine line between stupid and clever.
Back to the book… The One Thing sets you to create a goal so crazy that you may not even get there. A goal that you shouldn’t be able to achieve in 5, 10, or even fifteen years.
Thinking big like this can be unsettling when you first try it.
From there, once you have your big goal. Think about what you need to in the next five years to make sure you’re on track to reach that goal? What benchmarks are there?
Now, go even further. To make sure you reach that benchmark in five years, what do you have to do over the next year?
Again, keep moving backwards. What do you need to do in the next month to make sure you’re on track to achieve that benchmark in the next twelve months?
Now I am sure you can guess what we do next… What do you need to do in the next week to make sure you reach your monthly benchmark?
From there, what is one thing you need to do TODAY in order to achieve that weekly benchmark?
Finally, what do you have to do RIGHT NOW to make sure you achieve that daily benchmark.
As you can see, the core principle of The One Thing is to think big… probably bigger than you’ve ever thought before, but take small actions to get there.
Writing this process down from your ‘Someday’ goal to your ‘Weekly’ goal should be a process that you go through weekly in order to make sure you’re on track for your goals.
Lesson Two: The Focusing Question
Writing your goals down as we discussed before will give you more clarity and more purpose than you’ve ever had before.
However, now you have to take action on them, and there is always a mix of distraction and overwhelm.
There are so many things you can be doing… how are you supposed to know where to start?
The answer, is to ask yourself the focusing question. A question that you should write down and keep somewhere you can read it daily (mine is on my desk).
That question is:
‘What is the ONE thing I can do, such by doing it everything else will become easier or unnecessary?’
This question works on the large and small scale, helping you focus on your someday goal and you next step at the same time
Your ‘one thing’ should be the most important thing you do that day… It should also be the first thing you do.
Your ONE thing will never be
- Checking emails
- Browsing social media
- Changing a few minor things on your website
Yet, that is the first thing many of us do when we sit down to work. Instead, make your ONE thing the first thing.
After all, if doing your most important thing is your most important thing…. why do anything else?
Lesson Three: The secret to discipline is creating habits
Do you want to know one of the main reasons people don’t succeed?
In reality, success is boring.
Success is consistently doing the same small task time and time again. Auto tune pro mac torrent.
You don’t get success by going to the gym once. Likewise you don’t get success by reaching out to one potential client.
It is a matter of repetition and willpower.
Making that call, or going to the gym takes willpower. It is easy to press snooze and work out tomorrow. It is easy to procrastinate.
And the nasty thing about willpower is that it is kinda like the battery life in your phone. It starts at 100% but the more you use it, the less there is. That’s why you eat well all day then binge at 9:30 at nigh.
In order to set yourself up for long-term success, you need to bypass willpower by forming habits.
So, pick one thing that requires a habit and set yourself up to repeat it every day. It takes on average 66 days to create a habit, over that time completing the same task takes less and less willpower. After you’re done, move on to the next one. Slowly you’ll create a bank of useful and healthy habits.
It is important to focus on one habit at a time. That is why a lot of dieters struggle at the start, they try to change a lot at once.
So, look to create a habit with yourself which you can achieve in the next 66 days.
My Personal Takeaway
Like I said, I love this book.
After reading it, I started writing down my goals and reverse engineering them to create weekly to-do lists. These to-do lists are always in order of priority, focusing on the ONE thing.
I also set to create healthy habits for my lifestyle. This has included going to the Gym before work which has been a great habit to set. At the start, that alarm at 5:00 am was the worst sound in the world. Now, I am usually at the Gym before the alarm even sounds.
Book summaries are great, but I also really believe that you will not fully understand the book or the author without trying the real thing. Learn more about this subject by listening to the full book for free via Audible.
Put it into action
There is so many things which you can do, but in order of the ONE thing, you should look to reverse-engineer your goals.
- What is your someday goal?
- What is ONE thing you have to do in five years to be on track for your someday goal?
- What is ONE thing you have to do this year to be on track for your five-year goal?
- What is ONE thing you have to do this month to achieve your yearly goal?
- What is ONE thing you have to do this week to achieve your yearly goal?
Gary Keller Saxophone
You’ll be surprised how clear you next step becomes.
You should consider buying this book if…
This book is perfect for entrepreneurs who are overwhelmed with how much there is to do, and looking for a new way to work.
I would also give this book to any solopreneur.
Let me know what you think of The ONE thing.
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